Challenges & My Role in Solving Them
Challenges & My Role in Solving Them
Challenges & My Role in Solving Them
The client shared two major goals:
- Increase daily login rates to encourage consistent learning.
- Make the experience more fun by integrating gamification into the app.
As the product designer on the project, I collaborated with the client to come up with a feature that could address both. After evaluating several ideas, we decided on a Daily Word Guess Game — a simple, lightweight, and level-based mini-game that users can play once a day. The game reinforces vocabulary while also providing a rewarding challenge, creating a loop that motivates users to return every day.
I was responsible for:
- Feature ideation based on user behavior insights
- Designing the game flow and UI components
- Aligning the game difficulty with users’ language proficiency levels
- Ensuring smooth integration with the existing app structure
Final Outcome & Reflections
Final Outcome & Reflections
Final Outcome & Reflections
The feature was successfully implemented and received positive feedback from early users. Although long-term analytics are still being collected, the initial data shows an increase in daily active users and stronger session-to-session retention. It also opened the door for future gamified features like streak rewards and weekly challenges.
