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HamYarZaban App
Daily Word Guess Game
Client
Hamyar Zaban
Services
UX/UI Design Visual Design
Industries
Mobile Application/Game
Date
Sep 2023
A gamified feature added to an English learning app to increase user retention and make the learning process more engaging. HamYarZaban is a mobile app designed for Persian-speaking users to learn English through structured lessons and personalized learning paths. The client wanted to improve daily engagement and prevent users from breaking their learning streak. To address this, we brainstormed ways to make the experience more fun and habit-forming.
The client shared two major goals: - Increase daily login rates to encourage consistent learning. - Make the experience more fun by integrating gamification into the app. As the product designer on the project, I collaborated with the client to come up with a feature that could address both. After evaluating several ideas, we decided on a Daily Word Guess Game — a simple, lightweight, and level-based mini-game that users can play once a day. The game reinforces vocabulary while also providing a rewarding challenge, creating a loop that motivates users to return every day. I was responsible for: - Feature ideation based on user behavior insights - Designing the game flow and UI components - Aligning the game difficulty with users’ language proficiency levels - Ensuring smooth integration with the existing app structure
