Challenges & My Role in Solving Them
Challenges & My Role in Solving Them
Challenges & My Role in Solving Them
🎯 Goals
-Simplify the process of onboarding and KYC
-Build user trust for crypto investment
-Design a clear, modern interface for both novice and experienced users
-Encourage recurring investments with strong visual cues and CTAs
🚧 Challenges
-Building trust in a volatile and skeptical market
-Designing an intuitive interface for users unfamiliar with crypto
-Explaining complex financial concepts in simple terms
-Encouraging KYC completion without overwhelming users
💡 Solutions
-A clean, professional UI to convey safety and trust
-Step-by-step onboarding flow with status indicators
-Dashboard with clear visuals for portfolio performance
-Friendly, non-technical copy for beginners
Final Outcome & Reflections
Final Outcome & Reflections
Final Outcome & Reflections
The redesign and strategic improvements made to VitrinCard’s platform led to noticeable enhancements in both user engagement and trust. By simplifying the KYC process and creating a more intuitive user flow, we significantly reduced user drop-off during onboarding. The new dashboard design helped users better understand their investments, track returns, and feel more confident navigating the world of crypto.
Positive feedback from both new and returning users highlighted the clarity of the interface and the platform’s ease of use—especially for those entering the crypto space for the first time. These changes not only elevated the overall user experience but also strengthened the brand’s credibility in a highly competitive market.
