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Wink App
A Social App for Clubs & Group Events
Client
Planit Agency
Services
UX/UI Design Visual Design
Industries
Social Networking
Date
Dec 2025
Wink began as a dating app but evolved into a dynamic social platform focused on clubs, group events, and real-world interactions. The core idea was to create a digital space that makes it easy for users to find their people—whether it's a local book club, a music jam, or a startup meetup. The goal was to design an engaging mobile experience that balances discovery, community-building, and real-time interaction. I led the end-to-end product design process: from redefining user flows to crafting high-fidelity UI for onboarding, event exploration, and club participation.
Transitioning from a dating model to a club-based social ecosystem came with several design challenges. We had to rethink the entire product architecture, from profile structure to content discovery and safety. As the product designer, I was responsible for: - Reimagining the onboarding to match the new social focus - Designing a clean, dynamic feed for exploring clubs and events - Creating systems for user engagement, event interaction, and community trust - Maintaining clarity and playfulness in the visual identity Through iterative design, wireframes, prototyping, and user feedback, I helped the team define a clear direction and shape a product that feels both social and intentional.
